Artspace, the leading online seller of contemporary art, is bringing work by today’s hottest artists directly to the mainland Chinese buyer with a new pop-up shop on Tmall, China’s largest online luxury retailer, opened in partnership with e-commerce platform Port51, the consumer brand of FiftyOne Global Ecommerce. With access to Tmall’s more than 180 million buyers—a customer base amounting to more than half of the population of the United States—Artspace hopes to expose Chinese collectors to high-quality art by Western artists, offering a first tranche of 20 artworks by major names like David Salle, Todd Eberle, and assume vivid astro focus as well as rising stars like Kara Maria, Rebekka Guðleifsdóttir, and Kim Keever.
A division of the Alibaba Group, Tmall—often compared to the Amazon of China—represents the vanguard of Chinese business-to-consumer e-commerce, working with such international brands as the Gap, Nike, Samsung, UNIQLO, Procter & Gamble, and Nokia. This year the company is projected to make $9.5 billion in clothing sales alone, and more than $6 billion in electronics.
Artspace has previously entered the Chinese art market through partnerships with contemporary artists based in mainland China (including Rong Rong & Inri, Wen Feng, and Wang Jinsong), offering their work directly to Western consumers.
FiftyOne Global Ecommerce partners with leading U.S. retailers to drive international sales. “Our technology enables merchants to localize and extend their existing websites to connect with shoppers in over 100 countries,” FiftyOne states. “Providing an unrivaled service that manages all international logistics, we create a seamless content-to-commerce experience for retailers and their customers. Over 100 notable retailers, including Barneys New York, Gilt Groupe, Saks Fifth Avenue, and Bloomingdales choose FiftyOne to help build their brands across the globe.”