The art dealer Jeanne Greenberg Rohatyn is an effortless bridger of worlds. Operating the flagship space of her Salon 94 gallery out of her Upper East Side townhouse, she also runs a pair of adjunct galleries in a gritty part of downtown, on the Bowery and in Freemans Alley. Capable of making the ideas behind contemporary art connect with millions of people outside the art world—as she nimbly demonstrated as a judge on the debut 2010 season of Bravo‘s “Work of Art” show—she is also one of the few art professionals who can get the reclusive artist and living legend David Hammons on the phone.
Her ease is in part due to her upbringing as the daughter of eminent dealer Ronald Greenberg of Greenberg Van Doren Fine Art, and it has helped her break into new markets, both in terms of her artist roster (which now includes the hip-hop art jokester Jayson Musson) and client list (which boasts Alex Rodriguez and Jay-Z among many other less famous connoisseurs).
This year, Salon 94 is returning to Art Basel Miami Beach with a solo show of work by the artist and Columbia University art professor Jon Kessler. To learn how an adventurous and savvy art dealer approaches Art Basel, we spoke to Greenberg Rohatyn about her art-fair strategy.